We are continuing to innovate new ad solutions which reward listeners for engagement and attention. Are there any product updates we should be aware of for the 2018 election cycle or planned updates for 2020?.We continue to see too many campaigns reaching out in October when Pandora advertising inventory is limited. What would you like to see more campaigns doing with their GOTV strategy?Ĭampaigns should plan their audio GOTV strategy early.That means people can instantly be connected. You get a radio commercial and a graphic ad. In many states, we reach between 25-40% of voting age listeners. Pandora Advertising Banner Internet Radio combines Visual with Audio. We recommend using an audience reach and frequency-based approach for budget planning. What is a good budget range for a statewide GOTV program?.Pandora offers political, age, gender, multi-cultural and issue-based targeting solutions. Spotify and Pandora each charge different rates for ads depending on the types of advertising you want to reach your target audience. What kind of audience targeting does Pandora provide that would be useful for 'get out the vote'?.Personalize the ads as much as you can with a clear reminder, visual and closing statement to motivate voters to get to the polls. Do you have any best practices for 'get out the vote' messaging and creative on Pandora?.To maximize impact with potential voters, we recommend deploying a mobile-first advertising approach to reach voters over the final 5-10 days of the election. How Should Campaigns use Pandora to get out the vote?.Pandora provides a powerful reach platform to connect with engaged listeners in a premium and safe ad environment. Streaming also provides a powerful platform to reach cord cutters 38% of Pandora’s audience are cord cutters or cord never consumers. With the explosive growth in audio streaming (IE Music, Podcasts, etc) Pandora remains the #1 music platform with an average of 24 hours of listening per month. Why Should Campaigns Use Pandora as a part of Their GOTV Strategy?.This week, we interviewed some folks from Pandora Radio - a music streaming service - about how political campaigns can integrate digital radio to improve their 'get out the vote' strategies. How you should incorporate Pandora digital radio into your GOTV strategyĪs Election Day approaches, it's important to get to work on your GOTV strategy.
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